Below the Fold

February 9, 2026

Written by

Marpipe Team

average reading time:

2

minutes

“Below the fold” is content that appears after scrolling. Learn how to design and measure it for performance.

Marpipe Team

February 9, 2026

Brief Definition

Below the fold is the part of a page that appears after the user scrolls. It carries detail, proof, and depth once attention is earned.

Understanding Below the Fold

Use the first screen to earn attention; use below-the-fold content to confirm value—proof, details, FAQs, and comparisons.

Why Below the Fold matters

Below the fold matters because it provides space to educate, prove value, and address objections without overwhelming the first screen. Complex products need room to explain features, show social proof, and answer common questions that arise after initial interest. Strategic below-the-fold content improves conversion by meeting users where they are in the decision process while keeping the hero section focused on the core value proposition.

• Education: Complex products need room to explain
• Proof: Reviews, specs, and comparisons reduce friction
• SEO/UX: Depth supports helpful content and decision-making

How Below the Fold works

Measure scroll depth and time on page to see how far users engage. Align content blocks with questions people have after the first screen.

Key Takeaways

• Below the fold is the area visible only after scrolling; it's secondary real estate for supporting content.
• Front-load critical value propositions and CTAs above the fold; use below for details and proof.
• Mobile users scroll more readily, but first-screen clarity still drives engagement.
• Test fold placement on-device to ensure key messaging appears before the first scroll.

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Jonathan Boozer

Catalog Expert

FAQ

[ 01 ]

How long should a page be below the fold?

As long as needed to answer objections without bloat below the fold; test page variants to find the optimal depth.

[ 02 ]

Do people actually scroll below the fold?

Yes—people scroll below the fold when the first screen earns interest and the page loads fast with clear value.

[ 03 ]

What content belongs below the fold?

Content below the fold should include details, proof points, FAQs, comparisons, and reviews that support the decision after initial interest.

[ 04 ]

Does below the fold content hurt SEO?

No—content below the fold supports SEO by providing depth and helpful information; just ensure critical content loads fast.

[ 05 ]

Should CTAs appear below the fold?

Yes—repeat CTAs below the fold as users scroll; use sticky or multiple CTAs to maintain conversion opportunities throughout the page.