# Eat Your Coffee: Data-Driven Scaling

Over 6,000

users.

Over 6,000

users.

July 24, 2020

Written by  
[Dan Pantelo](/content/authors/dan-pantelo/index.html)

average reading time:

5

minutes

## Struggling to manage cost per acquisition (CPA) in your marketing campaigns? Find out why “Eat Your Coffee” is an important step in scaling CPA.

Eat Your Coffee is on a mission to help people get energized and get more done with **naturally-caffeinated snacks** made with real, ethically-sourced ingredients.

## Results Breakdown

By building off of the Creative Intelligence collected from their first cycle, Eat Your Coffee was able to cut their **scale CPA not once, but twice**!

## Experiment One

In the first cycle, we created and tested **100 creatives** against two audiences for a total of **200 ad variants**.

## Experiment Two

After analyzing the results from Cycle 1 and the initial scale period, we took the winning creative elements and **challenged them**. In Cycle 2 we created and tested 120 image ads, with a focus on messaging.

## Summary

By continuing to build upon the Creative Intelligence that they collected in the first cycle, Eat Your Coffee was able to improve their average CPA of experiments and scale campaigns. The **most important creative discovery** for them came in the form of image, as Image2 continued to outperform all other creative elements.