6 Google Shopping Feed Errors and How to Fix Each One

Over 6,000 users.

June 10, 2026

Written by Dan Pantelo

Average reading time: 5 minutes

From price mismatches to GTIN issues, this guide walks through every major Google Shopping feed error and exactly how to fix it.

When a product gets disapproved in the Merchant Center, it stops showing in your ads. It'll show you no impressions, no clicks, and no sales for that item. And it'll often happen without anyone noticing until the numbers dip. And these things rarely happen one at a time. One bad rule can knock out a whole group of products at once.

Most Google Shopping feed errors come down to a handful of usual suspects such as, prices that don't match, missing IDs, image problems, and stock that's out of sync. The messages Google shows you can be vague, but the fixes are almost always straightforward once you know what each error is actually pointing at.

This guide walks through the most common Google Shopping feed errors, what each one means, and exactly how to fix it. Start with the error you're seeing right now, or read the full article to clean up your whole product feed.

Error 1: Mismatched value

This error shows up when the price in your product feed doesn't match the price on your product page. Google checks both, and if they're different, it stops showing the product. The reason is simple: a shopper shouldn't click an ad that says $49.99 and land on a page that says $59.99.

What makes this one tricky is that the price often looks correct when you check it yourself. The problem is usually something small happening between your product feed and your live page.

How to fix this

Open the disapproved product in the Merchant Center. It shows you the price it found on your page next to the price in your feed, so you can see exactly where they don't match. Then check the common causes:

• Tax: in most countries the feed price should leave tax out, while your page price includes it. That difference alone can trigger the error.
• Sale prices: put the discounted price in the sale_price field instead of replacing your regular price.
• Currency: make sure it matches the country you're selling to.
• Old page version: if the prices really do match, Google is reading an outdated copy of your page. Update your feed more often.

Once both prices agree, ask for a re-review or wait for Google's next check.

Error 2: Incorrect or missing GTIN

A GTIN is the barcode number that identifies your product, the same one printed on the box. This error means the GTIN you sent is wrong, or you didn't send one at all.

It usually comes from one of three things:

• You typed the number wrong or it has a digit missing.
• You used an old GTIN that the manufacturer has since changed.
• You sell your own private-label product that has no official barcode.

How to fix this

First figure out which situation you're in, then fix accordingly:

• Wrong number: Check the GTIN against the one on the product packaging or the manufacturer's site.
• Out-of-date number: Get the current one and update the feed.
• No barcode at all: Set the identifier_exists attribute to "false" instead.

You can visit the GS1 website for your region to update your GTIN.

Error 3: Image too small

Google has a minimum size for product images, and this error means yours falls below it. For most products the requirement is at least 100 x 100 pixels, and 250 x 250 for apparel.

How to fix this

Find which products are flagged in Merchant Center and track down where the small image is coming from.

• Check the image link: Open the image_link URL from your feed in a browser.
• Re-export from your store: Switch the setting from thumbnail to full resolution.
• Replace low-quality originals: Aim for at least 800 x 800 pixels.

Once the larger image is in place, request a re-review or wait for the next crawl.

Error 4: Promotional overlay on image

Google wants your product images to show the product and nothing else. This error means your image has extra stuff added on top: text, watermarks, logos, or price tags.

How to fix this

Find the flagged products in Merchant Center, and get a clean version of each image into the feed:

• Remove the overlay: Use the original product photo with no text or badges.
• Keep promos in the right place: Submit promotions through Merchant Center.
• Separate web images from feed images: Keep two versions so marketing images never end up in the feed by mistake.

Error 5: Out of Stock products

This works the same way as the price mismatch, but for stock. Your feed says a product is in stock, but it looks out of stock to Google.

How to fix this

Open the flagged product in Merchant Center and compare the availability it read from your page against your feed:

• Out-of-sync stock: Refresh the feed at least daily.
• Unclear page: Ensure availability is clearly stated.
• Preorder or backorder items: Use the matching availability value.

Once they match, request a re-review or wait for the next crawl.

Error 6: Page not found or not accessible

This error means Google couldn't load your product's landing page.

How to fix this

Copy the link from your feed and check it:

• 404 or wrong page: Update the link in your feed to the live URL.
• Slow or timing out: Check your site speed.
• Blocked crawler: Ensure your robots.txt isn't blocking Googlebot.

Once the page loads correctly, request a re-review or wait for the next crawl.

Frequently Asked Questions

What are the most common Google Shopping feed errors?

Most errors come down to a few recurring issues: prices not matching, missing or incorrect GTINs, small images, inventory status out of sync, and broken landing page links.

Why does Google disapprove of products for price mismatches?

Google checks your feed price against the price on your actual product page. If they don't match, it pulls the product from ads.

What should I do if my product doesn't have a GTIN?

Set the identifier_exists attribute to "false" to indicate you intentionally don't have a barcode.

Why are my product images getting disapproved?

Google disapproves images that are too small or contain promotional overlays. Use clean product photos with no text, and aim for at least 800x800 pixels.

How do I stop my feed from falling out of sync with my store?

Update your feed more frequently. A daily update is the minimum, and hourly is better if your catalog changes often.