The Catalog Blog

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5 mins How the World’s Best Media Buyers Test Catalog Ads We Asked 5 Top Media Buyers How to Test Catalog Ads. Here’s the Playbook They Gave Us.

[ 
Dan Pantelo ]
January 30, 2026](/content/blog/how-the-worlds-best-media-buyers-test-catalog-ads/index.html)

5 mins 7 Rules for Catalog Ads Learn 7 proven catalog ad rules to improve Meta Advantage+ Shopping campaigns, increase ROAS, scale prospecting, and automate catalog creative.

[ 
Dan Pantelo ]
July 16, 2026](/content/blog/7-rules-for-catalog-ads/index.html)

5 mins How to Scale DPA and Catalog Ads for Prospecting (Not Just Retargeting) Get the catalog structure, cold-audience setup, and creative that make DPA and catalog ads for prospecting perform, plus how to measure top-of-funnel right.

[ 
Dan Pantelo ]
June 10, 2026](/content/blog/how-to-scale-dpa-and-catalog-ads-for-prospecting/index.html)

5 mins TikTok Dynamic Showcase Ads: Complete Setup Guide for 2026 Learn how TikTok Dynamic Showcase Ads work, the product feed fields you need, and how to set up Catalog Ads in Ads Manager step by step.

[ 
Dan Pantelo ]
June 10, 2026](/content/blog/tiktok-dynamic-showcase-ads/index.html)

5 mins Snapchat Dynamic Product Ads: What are These, and How to Create Them? Set up Snapchat Dynamic Product Ads that pull from your catalog, match each shopper to the right product, and turn creative testing into lower cost-per-sale.

[ 
Dan Pantelo ]
June 10, 2026](/content/blog/snapchat-dynamic-product-ads/index.html)

5 mins XML Product Feed Format Guide for Meta and Google Shopping (2026) See how an XML product feed is structured, how it compares to CSV, TSV, and JSON, and the field and formatting rules Google Shopping and Meta each require.

[ 
Dan Pantelo ]
June 10, 2026](/content/blog/xml-product-feed/index.html)

5 mins Pinterest Product Feed: Complete Setup Guide for Shopping Ads (2026) Set up your Pinterest product feed the right way. Required fields, optional signals, and 3 connection methods to launch Product Pins and shopping ads.

[ 
Dan Pantelo ]
June 10, 2026](/content/blog/pinterest-product-feed/index.html)

5 mins 6 Google Shopping Feed Errors and How to Fix Each One From price mismatches to GTIN issues, this guide walks through every major Google Shopping feed error and exactly how to fix it.

[ 
Dan Pantelo ]
June 10, 2026](/content/blog/google-shopping-feed-errors/index.html)

5 mins 8 Most Popular Google Ads Campaign Structures (Pros and Cons) Compare 8 Google Ads account structures by control, data needs, and upkeep, with a framework to choose the right one for your traffic and budget.

[ 
Dan Pantelo ]
June 10, 2026](/content/blog/google-ads-campaign-structure/index.html)

5 mins Product Categorization for Ecommerce: The Complete 2026 Guide Learn the 4 major categorization systems, a 5-step process to build your own taxonomy, and the mistakes to avoid that wreck your catalog at scale.

[ 
Dan Pantelo ]
May 31, 2026](/content/blog/product-categorization/index.html)

5 mins Meta Advantage+ Shopping Campaigns Guide for Brands in 2026 Get the creative strategy, feed setup, and best practices for Meta Advantage+ Shopping Campaigns, plus the common mistakes that cap your ROAS.

[ 
Dan Pantelo ]
May 31, 2026](/content/blog/advantage-plus-shopping-campaigns/index.html)

5 mins The Complete Guide to Product Feed Management for Ecommerce Brands Find out how product feed management works, the tools that scale with your catalog, and why the creative layer now lives in the same workflow as the feed.

[ 
Dan Pantelo ]
May 31, 2026](/content/blog/product-feed-management/index.html)

5 mins Product Title Optimization for Google Shopping (2026 Framework) Learn how to optimize product titles for Google Shopping in 2026. Get keyword research methods, category-specific formulas, and best practices that lift CTR.

[ 
Dan Pantelo ]
May 31, 2026](/content/blog/product-title-optimization/index.html)

5 mins Google Product Category: The Complete Taxonomy Guide (2026) Learn how Google Product Category works so you can fix miscategorized products, avoid Merchant Center disapprovals, and rank for the right Shopping queries.

[ 
Dan Pantelo ]
May 31, 2026](/content/blog/google-product-category/index.html)

5 mins How Are E-Commerce Brands Using AI to Scale Ads & Drive More Revenue A breakdown of specific AI tools and tactics powering ecommerce ad accounts in 2026, with brand examples and how each one actually works under the hood.

[ 
Dan Pantelo ]
May 31, 2026](/content/blog/how-are-e-commerce-brands-using-ai-to-scale-ads-drive-more-revenue/index.html)

5 mins Shopping Feed Optimization: How to Improve Feed Quality & Maximize Ad Performance 10 practical tips to optimize your shopping feed for Google, Meta, and PMax. Improve titles, attributes, and creative to lift ROAS without raising bids.

[ 
Dan Pantelo ]
May 31, 2026](/content/blog/shopping-feed-optimization-how-to-improve-feed-quality-maximize-ad-performance/index.html)

5 mins Best AI Advertising Examples to Inspire Your Next Campaign Real examples of AI-generated ads from brands in various industries, with a quick breakdown of what made each campaign work.

[ 
Dan Pantelo ]
May 31, 2026](/content/blog/best-ai-advertising-examples-to-inspire-your-next-campaign/index.html)

5 mins Dynamic Creative vs Advantage+ Creative: What's the Difference? (2026) See when Dynamic Creative still works on Meta, why Advantage+ Creative became the e-commerce default in 2026, and which one fits the campaign you're running.

[ 
Dan Pantelo ]
May 31, 2026](/content/blog/dynamic-creative-vs-advantage-plus/index.html)

5 mins How to Adapt Your Catalog Ads to Stories and Reels How to turn catalog ads into high-performing story catalog ads for Reels and Stories using motion, context, and scalable creative systems.

[ 
Dan Pantelo ]
May 29, 2026](/content/blog/how-to-adapt-your-catalog-ads-to-stories-and-reels/index.html)

5 mins How to Redesign Your Product Catalog with AI Learn how to make your product catalog more useful with AI by improving product data, creative outputs, and merchandising.

[ 
Dan Pantelo ]
May 29, 2026](/content/blog/how-to-redesign-your-product-catalog-with-ai/index.html)

5 mins Creating Partnership Ads with Catalogs Is a Huge Performance Hack Right Now Partnership ads perform better when creator trust and catalog logic work together. Learn how to build and scale partnership ads with catalogs.

[ 
Dan Pantelo ]
May 29, 2026](/content/blog/creating-partnership-ads-with-catalogs-is-a-huge-performance-hack-right-now/index.html)

5 mins Catalog Creative and Overlays for Google Shopping Ads Are Now Allowed Google Shopping image requirements still matter, but you're get able to get away with more. Learn how to improve Shopping images and scale them with Marpipe.

[ 
Dan Pantelo ]
May 29, 2026](/content/blog/catalog-creative-and-overlays-for-google-shopping-ads-are-now-allowed/index.html)

5 mins How the New Meta Catalog Product Video Format Changes Creative Strategy in 2026 The new Meta catalog product video format makes video easier to scale. See what changed, what matters, and how smarter catalog creative improves performance.

[ 
Dan Pantelo ]
May 29, 2026](/content/blog/how-the-new-meta-catalog-product-video-format-changes-creative-strategy-in-2026/index.html)

5 mins How to Automate Instagram Story Ads from Your Product Feed See how Marpipe helps automate Instagram Story ads with cleaner feeds, reusable Story templates, and dynamic catalog creative built to scale.

[ 
Dan Pantelo ]
May 29, 2026](/content/blog/how-to-automate-instagram-story-ads-from-your-product-feed/index.html)

5 mins 9 Best Creative Automation Platforms for Large Ecommerce Catalogs Compare the best creative automation platforms for large ecommerce catalogs. See which tools help big stores scale faster, test more, and improve catalog ad performance.

[ 
Dan Pantelo ]
May 29, 2026](/content/blog/best-creative-automation-platforms-for-large-ecommerce-catalogs/index.html)

5 mins Generative AI in Advertising: How It Works, Examples & What's Next How generative AI in advertising helps ecommerce teams improve catalog creative, scale production, and build better-performing ads across channels.

[ 
Dan Pantelo ]
May 29, 2026](/content/blog/generative-ai-in-advertising/index.html)

6 min read Turn Product Images Into Video Catalog Ads at Scale Convert your product feed into video catalog ads automatically. No video production, no design budget — just feed-based dynamic product ads at scale.

[ 
DAN PAntelo ]
May 6, 2026](/content/blog/product-image-video-catalog-ads/index.html)

4 min read How to Add Star Ratings to Meta Catalog Ads Pull star ratings into your product feed and show them on every dynamic product ad. More trust, more clicks, more sales — without design work.

[ 
DAN PAntelo ]
May 6, 2026](/content/blog/star-ratings-catalog-ads/index.html)

7 min read Strikethrough Pricing on Meta Catalog Ads Display original vs. sale price with dynamic strikethrough on every catalog ad. Auto-calculate the price drop across your entire product feed.

[ 
DAN PAntelo ]
May 6, 2026](/content/blog/strikethrough-pricing-catalog-ads/index.html)

7 min read Multiple Product Images in One Catalog Ad Most catalog ads only show one image. Display lifestyle, detail, and variant shots in a single dynamic product ad — pulled from your product feed.

[ 
DAN PAntelo ]
May 6, 2026](/content/blog/multiple-product-images-catalog-ads/index.html)

6 min read Dynamic Color-Matched Catalog Ads From Your Feed Pull the dominant color from every product image and apply it as the catalog ad background — automatically, across your entire product feed.

[ 
DAN PAntelo ]
May 6, 2026](/content/blog/dynamic-color-catalog-ads/index.html)