# Why You Should Pre-Test Your Ads

Over 6,000 users.

August 21, 2020

Written by [Dan Pantelo](/content/authors/dan-pantelo/index.html)

average reading time: 5 minutes

## Ad Pretesting

You need to pre test your ads.

As Luke Rothschild, Director of Advertising at Clever Funnel Digital says, "Putting a full ad budget into untested creative is like giving a stranger your life savings to invest".