Marpipe’s Famous Catalog Ads Budget Calculator

You’re here because you asked,” How much do I need to spend to test my catalog ad creative?” Well, you’re in the right place!

After running tens of thousands of catalog creative tests, we’ve honed in on a formula that gives you a specific number instead of an “it depends.” Just fill in your metrics and see your result below.

Find your winning ad.

Answer a few questions to see how much budget your campaign needs to identify the best performing creative.

1. What's your target cost per purchase?
   $

2. Ads in this campaign
   Count every individual ad — 4 treatments × 2 ad sets = 8 ads.

3. Target audience
   Select all that apply.

• Retention
• Existing customers
• Retargeting
• Warm, brand-aware
• Prospecting
• New, cold audiences

Recommended spend
Total budget $4,480 to find your best performing ad
Per day $320/day over 2 weeks active

Two weeks to a clear winner
At $320 per day your ads will have what they need to generate real signal. By the end of two weeks you will know which ad is working and have a strong foundation for the next round.