Upload Products with a Data Feed

All the information you need to upload your data feed to Marpipe

Written by Pierce Porterfield
January 2, 2026

What is a feed file?

A feed file is simply a spreadsheet of all of your products that can be sold. Each row is a unique product/variant and each column is a trait of that product:

Data feeds can either be accessed via URL or uploaded via uploading a file from your computer. Most data feeds look something like this:

• https://www.mystore.com/feedplugin/feedexport.xml
• https://storageservice.com/1234567/filename.csv
• sftp://feedmanagementplatform.com/:incoming-files/folder/filename.csv
• filename.csv

Upload Your Source Feed

You can upload your source feed in 1 of 3 ways:

1. Paste your source feed URL into the Product Feed URL field
2. Retrieve your data feed from Meta Commerce Manager
3. Upload a CSV file from your computer

Click here if you prefer to connect Shopify directly

Confirm the type of products & feed format from the dropdowns:

Hidden Comments

Sometimes source feeds contain hidden comments. If you’re having issues uploading, try checking the Feed Has Comments option and then upload again.

SFTP Options

Source feeds linking to an SFTP (Secure File Transfer Protocol) require a username and password to connect. You can input this information under the SFTP Options.

Each Marpipe account can only be connected to one data feed to upload items

Source Feed Requirements

The source feed must include the following fields (column titles are case sensitive):

• id
• title
• description
• availability
• condition
• price
• link
• image_link
• brand
• fb_product_category
• google_product_category

SFTP Feeds (Feedonomics Specific)

Feedonomics is a popular feed management platform that outputs feed URLs in sftp format.

Feedonomics URLs usually look something like: sftp://app.feedonomics.com:/incoming/brand_name/feedfile.csv

• Make sure that you are inputting the correct file path after the root domain name
• Make sure that you use a ":/" before "incoming" in the URL

XML Feeds

Marpipe requires the same XML formatting that Meta outlines here.

If using XML format, make sure that SKUs are represented using "item".

<item>
<id>123</id>
<image_link>myimage.jpg</image_link>
...
</item>