Product Feed Optimizations for Catalog Ads
SKU Optimization
Over 6,000 users.
Stop promoting products that don't convert.
- Not all products are worth advertising.
- Marpipe reveals which SKUs are secretly dragging down your catalog campaigns - and filters them out.
FREE FEED MANAGEMENT
20-30% of catalog ad spend is wasted.
- Find out which SKUs have the lowest individual ROAS.
- Remove the bottom 30%.
- Measure performance lift.
It’s that easy.
Set up in less than 15 minutes.
Connect your platforms
Fix messy data, standardize formats, remove duplicates. Get your feed in shape.
Toggle on your optimizations
Rename, merge, split or transform any field in your product data.
Create Categories & Tags
Build product sets, apply labels and segment your catalog for better targeting.
Launch Ads Everywhere
Push your feed to Meta, Google, TikTok, Pinterest and Snapchat - from one place.
Pre-Built Optimizations For You.
01
Cut Out Worst Sellers
Automatically remove products in the bottom 30% of monthly sales from your catalog ads.
02
Reduce Wasted Ad Spend on Meta
Filter out products in the bottom 25% of revenue that are also in the highest 25% of ad spend.
03
Reduce Return Rate
Automatically filter out products with high return rates. Stop advertising products that come back.
04
Maximize Click-Thru Rate
Remove products in the bottom 40% of CTR. Keep the scroll-stoppers, cut the others.
Optimization
by Marpipe
Big Brands. big results.
Dermstreet
+30%
How DermStreet Used Price Overlays to Cut CPA 30% and Scale Profitable Catalog Spend
PopSockets
7x
increase in catalog Ad Spend for the cell phone cases brand PopSockets
Cozy Earth
60%
increase in ROAS for apparel and luxury homegoods brand Cozy Earth.