# marpipe.com > AI-optimized mirror of marpipe.com containing 678 pages totalling 578,961 words of clean markdown content, structured data, and semantic HTML. Original source: https://marpipe.com. Last updated: 2026-07-18T05:17:26.210Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [help/index.html](/content/help/index.html) (85 words) - [site-root-2.html](/content/site-root-2.html) (238 words) - [Trust Center - Marpipe](/content/trust/index.html): Marpipe is the leading creative automation platform built for modern marketing teams. By combining workflow automation and generative AI, Marpipe bridges the gap between creatives and marketers—empowering them to collaborate, create, and optimize ads like never before. (156 words) - [Marpipe | Control Your Catalog Ads](/content/site-root.html): Marpipe is the operating system for your catalog ads. Enrich your catalog creative, manage feeds across channels, and optimize the products that you're putting ad spend behind. Thousands of ecommerce brands have leveraged Marpipe to improve ad performance on Meta, Snap, Pinterest, and other major channels. (352 words) ## Articles & Blog Posts - [Marpipe Knowledge Base](/content/help/en/articles/13273552-ad-settings-in-meta/index.html): Marpipe Knowledge Base (31 words) - [Not Found](/content/case-studies/marpipe-nulastin-case-study/index.html) (10 words) - [Testing Enriched Feeds | Marpipe Knowledge Base](/content/help/en/articles/7020251-testing-enriched-feeds/index.html): Methodologies for testing your enriched feed designs (628 words) - [Publishing Catalog Creative to Meta Ads | Marpipe Knowledge Base](/content/help/en/articles/7130945-publishing-catalog-creative-to-meta-ads/index.html): Step-by-step process on how to upload your creative treatments and assign them to ads of your choice (618 words) - [Adding a Linked Feed Layer to the Canvas | Marpipe Knowledge Base](/content/help/en/articles/6901235-adding-a-linked-feed-layer-to-the-canvas/index.html): Learn how to turn your source feed columns into layers to build a design (311 words) - [How Marpipe Affects Catalog Ads | Marpipe Knowledge Base](/content/help/en/articles/13260324-how-marpipe-affects-catalog-ads/index.html): Detailed breakdown on how Marpipe can affect your catalog ads (572 words) - [How to remove Shopify as the primary data source in a Meta catalog | Marpipe Knowledge Base](/content/help/en/articles/15948800-how-to-remove-shopify-as-the-primary-data-source-in-a-meta-catalog.html): Remove the Shopify direct integration and replace it with a normal output feed to prevent errors with Meta data sources. (716 words) - [Everything About How Standard Catalog Ads Work | Marpipe Knowledge Base](/content/help/en/articles/13260293-everything-about-how-standard-catalog-ads-work.html): Step by step breakdown of catalog ads including definitions (1,093 words) - [Adding a User to Your Account | Marpipe Knowledge Base](/content/help/en/articles/6977859-adding-a-user-to-your-account/index.html): Add/Remove/Edit users in your account (197 words) - [Designs Page Overview | Marpipe Knowledge Base](/content/help/en/articles/5270077-designs-page-overview/index.html): Take a tour of the Enriched Catalogs homepage (230 words) - [Product Feed Syncing in Meta | Marpipe Knowledge Base](/content/help/en/articles/13225246-product-feed-syncing-in-meta/index.html): How often Meta will request your product feed, how to manually request your feed, & pushing updated feeds to Meta (239 words) - [Assigning Multi Aspect Ratio Treatments (Meta Only) | Marpipe Knowledge Base](/content/help/en/articles/11327153-assigning-multi-aspect-ratio-treatments-meta-only.html): You can assign additional treatments to be used for 4:5 and 9:16 placements. (274 words) - [Can I pull in reviews if I have an integration with Yotpo, Okendo, etc.? | Marpipe Knowledge Base](/content/help/en/articles/13254503-can-i-pull-in-reviews-if-i-have-an-integration-with-yotpo-okendo-etc.html) (225 words) - [Add New Accounts to your Organization | Marpipe Knowledge Base](/content/help/en/articles/5270142-add-new-accounts-to-your-organization/index.html) (101 words) - [Is there a specific way that you recommend testing Marpipe? | Marpipe Knowledge Base](/content/help/en/articles/13254470-is-there-a-specific-way-that-you-recommend-testing-marpipe.html) (126 words) - [Common Catalog Ad Terms | Marpipe Knowledge Base](/content/help/en/articles/8149873-common-catalog-ad-terms/index.html): Definitions of the terms you'll run into with dynamic product ads & enriched catalogs (323 words) - [Plan-Based Allowances | Marpipe Knowledge Base](/content/help/en/articles/7156569-plan-based-allowances/index.html): SKU/Feed allowances based on your selected plan (334 words) - [Starting From an Premade Template | Marpipe Knowledge Base](/content/help/en/articles/7045912-starting-from-an-premade-template/index.html): Choosing a pre-made template to kickstart your design (204 words) - [Un-publishing and Deleting Feeds | Marpipe Knowledge Base](/content/help/en/articles/6747959-un-publishing-and-deleting-feeds/index.html): How to remove unwanted feed designs from your account (213 words) - [Can I run different size placements? | Marpipe Knowledge Base](/content/help/en/articles/13254500-can-i-run-different-size-placements/index.html) (44 words) - [What kind of designs are usually the highest performing ones? | Marpipe Knowledge Base](/content/help/en/articles/13254488-what-kind-of-designs-are-usually-the-highest-performing-ones.html) (80 words) - [Feed Statuses | Marpipe Knowledge Base](/content/help/en/articles/6779024-feed-statuses/index.html): How to interpret the status indicators for Enriched Catalogs (162 words) - [What platforms can I connect Marpipe to? | Marpipe Knowledge Base](/content/help/en/articles/13254486-what-platforms-can-i-connect-marpipe-to/index.html) (54 words) - [How do I update my payment method? | Marpipe Knowledge Base](/content/help/en/articles/8120951-how-do-i-update-my-payment-method/index.html) (41 words) - [Should I upload Marpipe into a new catalog? | Marpipe Knowledge Base](/content/help/en/articles/13254476-should-i-upload-marpipe-into-a-new-catalog.html) (87 words) - [Can I see which designs performed well on Marpipe? | Marpipe Knowledge Base](/content/help/en/articles/13254495-can-i-see-which-designs-performed-well-on-marpipe.html) (54 words) - [Update Your Personal Info | Marpipe Knowledge Base](/content/help/en/articles/5270165-update-your-personal-info/index.html) (55 words) - [How do I reset my password? | Marpipe Knowledge Base](/content/help/en/articles/4714900-how-do-i-reset-my-password/index.html) (41 words) - [Understanding ROAS: How to Calculate and Improve It | Marpipe](/content/blog/understanding-roas/index.html): Learn what ROAS is, how to calculate it, what counts as a good ROAS, and why it is only one piece of marketing efficiency. Build smarter growth with Marpipe. (2,616 words) - [Create Your Own Custom Fields | Marpipe Knowledge Base](/content/help/en/articles/9232278-create-your-own-custom-fields/index.html): Extend the capabilities of your source feed by adding new fields meant for advertising. (541 words) - [Marpipe Knowledge Base](/content/help/en/articles/6737680-common-source-feed-upload-errors-and-how-to-fix-them.html): Marpipe Knowledge Base (31 words) - [Text Layer Properties | Marpipe Knowledge Base](/content/help/en/articles/5269733-text-layer-properties/index.html): Learn how to add and edit text elements in the Ad Builder (1,058 words) - [Shopify Product Feed: The Complete Guide to Multi-Platform Advertising | Marpipe](/content/blog/shopify-product-feed-the-complete-guide-to-multi-platform-advertising.html): Learn how to create and optimize Shopify product feeds for Google Shopping, Meta, TikTok, and other platforms. Complete setup guide with best practices and troubleshooting tips. (2,225 words) - [Additional Sources | Marpipe Knowledge Base](/content/help/en/articles/13356033-additional-sources/index.html) (739 words) - [Shopping Feed Optimization: How to Improve Feed Quality & Maximize Ad Performance | Marpipe](/content/blog/shopping-feed-optimization-how-to-improve-feed-quality-maximize-ad-performance.html): 10 practical tips to optimize your shopping feed for Google, Meta, and PMax. Improve titles, attributes, and creative to lift ROAS without raising bids. (2,288 words) - [Not Found](/content/blog/product-feed-audit/index.html) (13 words) - [Multiple Markets in the Same Marpipe Account | Marpipe Knowledge Base](/content/help/en/articles/15948881-multiple-markets-in-the-same-marpipe-account.html): Import, Design, and Output Region- and Language-Specific Feeds (817 words) - [Not Found](/content/waitlist/index.html) (13 words) - [Not Found](/content/schedule/index.html) (13 words) - [TikTok Dynamic Showcase Ads: Complete Setup Guide for 2026 | Marpipe](/content/blog/tiktok-dynamic-showcase-ads/index.html): Learn how TikTok Dynamic Showcase Ads work, the product feed fields you need, and how to set up Catalog Ads in Ads Manager step by step. (2,217 words) - [Top 10 Shopify Apps for 2025 | Best Apps to Grow Your Store | Marpipe](/content/blog/top-10-shopify-apps-for-2025/index.html): Discover the 10 best Shopify apps for 2025 to optimize growth, automate workflows, and increase revenue. Build a smarter store stack today. (681 words) - [Image Layer Properties | Marpipe Knowledge Base](/content/help/en/articles/7212017-image-layer-properties/index.html): a breakdown of the editable properties for image layers (333 words) - [Strikethrough for Text | Marpipe Knowledge Base](/content/help/en/articles/8017412-strikethrough-for-text/index.html): How to set up your text layer to dynamically strikethrough (189 words) - [Socioh Review & Alternatives - Creative Automation In 2025 | Marpipe](/content/blog/socioh-alternatives/index.html): Discover the best Socioh alternatives in 2025. Compare Socioh and see why brands scale faster with Marpipe. (1,861 words) - [The Subway Effect | Marpipe](/content/blog/the-subway-effect/index.html): Why Do NYC’s Subway Ads All Look The Same? (1,743 words) - [Zooming and Panning the Canvas | Marpipe Knowledge Base](/content/help/en/articles/6759687-zooming-and-panning-the-canvas/index.html): Learn about all of the different ways that you can control the new Ad Builder Canvas (159 words) - [Manipulating Elements | Marpipe Knowledge Base](/content/help/en/articles/6821594-manipulating-elements/index.html): Learn how to select, move, rotate, duplicate and copy & paste elements in Marpipe Ad Builder (456 words) - [Using Built-In DPA Overlays on Meta | Marpipe](/content/blog/using-built-in-dpa-overlays-on-meta1/index.html): The capability differences between Enriched Catalogs and overlay frames in Meta. (778 words) - [Marpipe Knowledge Base](/content/help/en/articles/7860567-add-an-enriched-feed-to-commerce-manager/index.html): Marpipe Knowledge Base (17 words) - [Linking Feedonomics to Marpipe | Marpipe Knowledge Base](/content/help/en/articles/6804917-linking-feedonomics-to-marpipe/index.html): How to setup your source feed when using Feedonomics (225 words) - [Uploading Logos, Fonts and Colors | Marpipe Knowledge Base](/content/help/en/articles/5266588-uploading-logos-fonts-and-colors/index.html): Learn how to add your brand logos, fonts and colors to the Library and use them in the Ad Builder (428 words) - [Unique Solutions to the 'Marketing Problem' | Marpipe](/content/blog/unique-solutions-to-the-marketing-problem/index.html): 29 Perspectives on Getting Marketing Right (1,720 words) - [Useful ways to stack column modifiers | Marpipe Knowledge Base](/content/help/en/articles/13316205-useful-ways-to-stack-column-modifiers/index.html) (125 words) - [Publishing Updates to an Output Feed | Marpipe Knowledge Base](/content/help/en/articles/6778954-publishing-updates-to-an-output-feed/index.html): How to save edits to filters, designs, treatments, or fields. (301 words) - [How to Set Up a Facebook Shop in 2025 (Step-by-Step Guide) | Marpipe](/content/blog/the-ultimate-guide-how-to-set-up-a-facebook-shop/index.html): Set up your Facebook Shop in 2025 with this step-by-step guide. Optimize sales, boost engagement, and test what works with Marpipe’s creative testing. (1,065 words) - [Vibe Checking Some Super Bowl Ads | Marpipe](/content/blog/vibe-checking-some-super-bowl-ads/index.html): Check Your Vibes at the Door: A New Take on Super Bowl Ads (1,060 words) - [Not Found](/content/sign-up/index.html) (13 words) - [help/en/articles/11327153-assigning-multi-aspect-ratio-treatments/index.html](/content/help/en/articles/11327153-assigning-multi-aspect-ratio-treatments/index.html) (274 words) - [Public Elements & Stock Images | Marpipe Knowledge Base](/content/help/en/articles/5269765-public-elements-stock-images/index.html): Utilize public elements, stock images, and AI generated images to pull in layers from the Marpipe library (155 words) - [What file types and file sizes are supported in Marpipe? | Marpipe Knowledge Base](/content/help/en/articles/5071710-what-file-types-and-file-sizes-are-supported-in-marpipe.html): Specification for uploading assets in platform (59 words) - [Graphic Layer Properties | Marpipe Knowledge Base](/content/help/en/articles/5269755-graphic-layer-properties/index.html) (268 words) - [Not Found](/content/blog/what-is-roas/index.html) (13 words) - [Connecting to Meta | Marpipe Knowledge Base](/content/help/en/collections/17740336-connecting-to-meta/index.html): Articles regarding Connecting to Meta (67 words) - [A Brief Component Analysis of Evergreen Content | Marpipe](/content/blog/the-concept-of-evergreen-marketing/index.html): And how to apply that framework to advertising (1,131 words) - [Why It's High Time You Automate Your Ad Concepts Testing | Marpipe](/content/blog/using-product-information-to-enrich-catalog-creative-part-2.html): Learn why combining a PIM solution with enriched creative catalogs is the best approach to create powerful, conversion-driving digital assets. (861 words) - [The 4 Layers You Need to Build a Product Feed | Marpipe](/content/blog/the-4-layers-you-need-to-build-a-product-feed/index.html): This blog post will go through the basics of building a product feed (1,543 words) - [How to Add Star Ratings to Meta Catalog Ads | Marpipe](/content/blog/star-ratings-catalog-ads/index.html): Pull star ratings into your product feed and show them on every dynamic product ad. More trust, more clicks, more sales — without design work. (1,136 words) - [Dynamic Product Ads: The Secret to Reaching Your Ideal Customers | Marpipe](/content/blog/secret-to-reaching-your-ideal-customers/index.html): By showing ads featuring the specific products that a user has shown interest in, businesses can increase the likelihood of engagement and conversion, making DPAs the secret to reaching your ideal customers. (1,363 words) - [Structuring Your Multivariate Experiment | Marpipe](/content/blog/structuring-your-multivariate-experiment/index.html): Costs, KPIs, & Creative Variants (1,027 words) - [Learn About How to Make Winner Ads | Marpipe](/content/blog/what-a-losing-ad-tells-us-about-how-to-make-a-winner.html): Discover how you can create winning ads that will increase your conversions and drive more sales. Learn the tips and tricks from our experts! (828 words) - [Statistical significance and multivariate testing: setting a new standard | Marpipe](/content/blog/statistical-significance-and-multivariate-testing/index.html): Statistical significance is an important hallmark of data validity when it comes to testing ad creative. But multivariate testing has rendered the old 50-conversion benchmark obsolete. (990 words) - [Sequential testing vs. testing all of the things at once | Marpipe](/content/blog/sequential-testing-vs-multivariate-testing/index.html): Sequential testing is a popular ad testing approach for many marketers today. But its biggest downfall is its lack of speed. There’s got to be a better way! (910 words) - [Twillory: 127% Improvement in DPA Ad Performance | Marpipe](/content/blog/twillory-dpa-case-study/index.html): Learn how Twillory was able to drastically improve their DPA Ads with the help of marpipe, and discover what you can do for your company. (385 words) - [Max CVR Test: Create Unique Variations for Audience Persona | Marpipe](/content/blog/test-against-your-audience-personas-for-max-cvr/index.html): Discover the personalized ad creative and learn to create unique variations. Master the art of high-converting, targeted ads with Marpipe's CVR test! (1,050 words) - [The Three Fastest Ways to Make Ads Sizes | Marpipe](/content/blog/the-three-fastest-ways-to-make-ads-in-all-sizes/index.html): Discover the three quickest ways to design and create ads sizes that will capture attention, engage viewers, and increase conversions. (506 words) - [The Rotation: A Process of Improvement with Multiple Experiments | Marpipe](/content/blog/the-rotation-experiments-review/index.html): Don't settle for "good enough"! Learn the Rotation, a process of improvement with multiple experiments, and take your product to the next level. (343 words) - [Supply: Creative Discoveries | Marpipe](/content/blog/supply-creative-discoveries/index.html): Finding Imagery, Design, and Text Outliers (341 words) - [The Rotation of Trends: Pricing and Components for Fashion Tech | Marpipe](/content/blog/the-rotation-of-trends-pricing-and-components-for-fashion-tech.html): A Closet Without Boundaries (202 words) - [Starting from Scratch with an Online University | Marpipe](/content/blog/starting-from-scratch-with-an-online-university/index.html): California Intercontinental University - Education that works for you (179 words) - [Not Found](/content/blog/marpipe-vs-feeder/index.html) (13 words) - [Trust Center - Marpipe](/content/trust/controls/index.html): Marpipe is the leading creative automation platform built for modern marketing teams. By combining workflow automation and generative AI, Marpipe bridges the gap between creatives and marketers—empowering them to collaborate, create, and optimize ads like never before. (908 words) - [Trust Center - Marpipe](/content/trust/resources/index.html): Marpipe is the leading creative automation platform built for modern marketing teams. By combining workflow automation and generative AI, Marpipe bridges the gap between creatives and marketers—empowering them to collaborate, create, and optimize ads like never before. (100 words) - [Trust Center - Marpipe](/content/trust/subprocessors/index.html): Marpipe is the leading creative automation platform built for modern marketing teams. By combining workflow automation and generative AI, Marpipe bridges the gap between creatives and marketers—empowering them to collaborate, create, and optimize ads like never before. (69 words) - [Live Inventory Scarcity on Catalog Ads ("Only 3 Left") | Marpipe](/content/blog/live-inventory-catalog-ads/index.html): Surface real-time stock counts on every dynamic product ad. Pull inventory from your product feed and trigger scarcity messaging automatically. (1,318 words) - [Are Marketers Really Bad at Predicting the Most Creative Ad? | Marpipe](/content/blog/new-research-shows-marketers-are-really-bad-at-predicting-winning-ad-creative.html): Our study of 750+ marketing professionals reveals a surprising truth – are we really bad at predicting which will be the most creative ad? Find out here! (1,022 words) - [Product Categorization for Ecommerce: The Complete 2026 Guide | Marpipe](/content/blog/product-categorization/index.html): Learn the 4 major categorization systems, a 5-step process to build your own taxonomy, and the mistakes to avoid that wreck your catalog at scale. (3,078 words) - [Shopify Catalog API: The Future of Product Discovery Has Arrived | Marpipe](/content/blog/shopify-catalog-api/index.html): Shopify’s new Catalog API gives discovery platforms like Perplexity and ChatGPT real-time access to product data across every Shopify store. Learn what it means, how it works, and what merchants, devs, and startups should do next. (2,425 words) - [Smartly Review & Alternatives - Creative Automation In 2025 | Marpipe](/content/blog/smartly-alternatives/index.html): Compare Smartly vs. Marpipe in 2025. Discover why Marpipe’s flat-fee, feed management, and catalog ad tools make it the smarter choice in 2025. (2,131 words) - [Not Found](/content/case-studies/marpipe-oxford-road-case-study/index.html) (13 words) - [Semiotics | Marpipe](/content/blog/semiotics-the-science-behind-meaning-symbols-signs/index.html): The Science behind Meaning, Symbols & Signs (1,269 words) - [Product Feed Specs for Every Major Platform | Marpipe](/content/blog/product-feed-specs/index.html): Explore 2025 product feed specs for Google, Meta, and OpenAI. Learn required fields, formats, and best practices to build a unified feed that powers better ads and creative. (3,220 words) - [Product Title Optimization for Google Shopping (2026 Framework) | Marpipe](/content/blog/product-title-optimization/index.html): Learn how to optimize product titles for Google Shopping in 2026. Get keyword research methods, category-specific formulas, and best practices that lift CTR. (2,573 words) - [7 Best Platforms to Create Personalized Reddit DPAs | Marpipe](/content/blog/reddit-dynamic-product-ads-how-reddit-just-became-a-retail-channel.html): Reddit Dynamic Product Ads are here. Learn how Reddit is helping retailers scale with personalized catalog ads powered by product feeds and subreddit signals. (2,772 words) - [Testing B2B Digital Advertising for SaaS | Marpipe](/content/blog/testing-digital-advertising-for-b2b-saas/index.html): Learn how to maximize your advertising ROI with these best practices and must-test variables of B2B digital advertising for SaaS brands. (1,304 words) - [The Top 8 ProductsUp Alternatives in 2026 | Marpipe](/content/blog/productsup-alternatives/index.html): Explore the top Productsup alternatives in 2026 and see how Marpipe helps ecommerce teams connect clean product data with high volume catalog creative for faster execution across channels. (2,869 words) - [ROI Hunter Review & Alternatives - Creative Automation In 2025 | Marpipe](/content/blog/roi-hunter-alternatives/index.html): Explore the top ROI Hunter alternatives. Learn why Marpipe’s product feed management and creative automation outperform in today’s catalog ad landscape. (1,958 words) - [Marpipe vs. Feedr: Which Platform Powers Better Product Ad Performance? | Marpipe](/content/blog/marpipe-vs-feedr/index.html): Trying to choose between Feedr and Marpipe? Both offer catalog ad automation, but only one gives marketers the creative control, testing tools, and product-level insights needed to drive real results. (1,714 words) - [Product Feed Example: Real-World Templates for E-Commerce Advertising | Marpipe](/content/blog/product-feed-example-real-world-templates-for-e-commerce-advertising.html): See clean product feed examples for Google, Meta, TikTok, Pinterest, and Bing. Learn required fields, platform differences, QA, and fixes in one concise guide. (1,131 words) - [#IStayHomeFor Challenge Virality Component Analysis | Marpipe](/content/blog/istayhomefor-challenge-viral-component-analysis/index.html): When Going Viral WORKS! (1,412 words) - [Scheduling Enriched Feed Updates | Marpipe Knowledge Base](/content/help/en/articles/9118751-scheduling-enriched-feed-updates/index.html): Set a date/time for your output feed to go live with specific changes to creative or filters. (391 words) - [Not Found](/content/case-studies/marpipe-taylor-stitch-case-study/index.html) (13 words) - [Not Found](/content/the-state-of-catalog-ads-2025/index.html) (13 words) - [7 Rules for Catalog Ads | Marpipe](/content/blog/7-rules-for-catalog-ads/index.html): Learn 7 proven catalog ad rules to improve Meta Advantage+ Shopping campaigns, increase ROAS, scale prospecting, and automate catalog creative. (1,175 words) - [Omnichannel Ecommerce Trends for 2026: What's Changing & What to Prioritize | Marpipe](/content/blog/omnichannel-ecommerce-trends/index.html): A practical guide to retail omnichannel trends shaping 2026 and how to align product data, creative, and performance. (1,851 words) - [Not Found](/content/blog/6-retail-ad-examples-that-convert/index.html) (13 words) - [Not Found](/content/blog/bing-shopping-feed/index.html) (13 words) - [Not Found](/content/dynamic-product-ad/daba-ads/index.html) (13 words) - [Pros & Cons of Selling on Amazon: What Every Brand Should Know Before Scaling | Marpipe](/content/blog/pros-cons-of-selling-on-amazon/index.html): The pros and cons of selling on Amazon, including benefits, risks, and whether selling on Amazon is worth it for scaling brands. (2,492 words) - [The Complete Guide to Product Feed Management for Ecommerce Brands | Marpipe](/content/blog/product-feed-management/index.html): Find out how product feed management works, the tools that scale with your catalog, and why the creative layer now lives in the same workflow as the feed. (1,894 words) - [Not Found](/content/blog/the-top-ai-ad-generator-tools-in-2025/index.html) (13 words) - [The Importance of Data Hygiene for High-Performing Dynamic Ads | Marpipe](/content/blog/importance-of-data-hygiene-for-dynamic-ads/index.html): Your product feed should evolve with your creative strategy. Learn how regular audits, data hygiene, and proactive updates improve dynamic ad performance and reduce wasted spend. (2,263 words) - [Pinterest Product Feed: Complete Setup Guide for Shopping Ads (2026) | Marpipe](/content/blog/pinterest-product-feed/index.html): Set up your Pinterest product feed the right way. Required fields, optional signals, and 3 connection methods to launch Product Pins and shopping ads. (2,280 words) - [Not Found](/content/case-studies/marpipe-cactus-credit-case-study/index.html) (10 words) - [Snapchat Dynamic Product Ads: What are These, and How to Create Them? | Marpipe](/content/blog/snapchat-dynamic-product-ads/index.html): Set up Snapchat Dynamic Product Ads that pull from your catalog, match each shopper to the right product, and turn creative testing into lower cost-per-sale. (1,487 words) - [Top 6 Rithum Alternatives for 2026 | Marpipe](/content/blog/rithum-alternatives/index.html): Compare Rithum and Channel Advisor for product feed management. Find the best solution to scale your dynamic ad campaigns seamlessly. (1,656 words) - [Not Found](/content/blog/7-furniture-ad-examples-that-convert/index.html) (13 words) - [Turn Product Images Into Video Catalog Ads at Scale | Marpipe](/content/blog/product-image-video-catalog-ads/index.html): Convert your product feed into video catalog ads automatically. No video production, no design budget — just feed-based dynamic product ads at scale. (1,405 words) - [The Best and Worst SaaS Platforms in the Covid Era | Marpipe](/content/blog/saas-platforms-you-do-and-dont-need-right-now/index.html): A Breakdown of Crucial, Useful, and Luxury SaaS Products (1,495 words) - [10 Product Feed Management Best Practices in the Age of AI | Marpipe](/content/blog/product-feed-management-best-practices/index.html): Master modern product feed management with these 10 best practices built for AI-powered platforms. Optimize performance, structure, and visibility. (2,302 words) - [Why Some Ads Are Fan Favorites | Marpipe](/content/blog/why-some-ads-are-fan-favorites/index.html): And How to Make Your Ads Fan Favorites (3,799 words) - [Not Found](/content/blog/datafeedwatch-reviewed-2025-product-feed-management-tools.html) (13 words) - [Magento Product Feed: Complete Guide for Enterprise E-Commerce Advertising | Marpipe](/content/blog/magento-product-feed-complete-guide-for-enterprise-e-commerce-advertising.html): Learn how to create and optimize Magento product feeds for Google Shopping, Meta, and other advertising platforms. Complete enterprise-grade setup guide with best practices. (1,826 words) - [5 Examples of Dynamic Product Ads for Facebook | Marpipe](/content/blog/meta-advantage-plus-examples/index.html) (654 words) - [Not Found](/content/blog/the-ultimate-guide-to-meta-advantage-shopping-campaigns.html) (13 words) - [Marpipe vs. Celtra: Which Creative Platform Drives Better Performance? | Marpipe](/content/blog/marpipe-vs-celtra/index.html): Comparing Marpipe and Celtra? Discover why performance marketers are switching to Marpipe for faster launches, better creative testing, and higher ROI. (1,502 words) - [Not Found](/content/blog/feedonomics-reviewed-2025-product-feed-management-tools.html) (13 words) - [Not Found](/content/blog/confect-io-alternatives.html) (13 words) - [Not Found](/content/case-studies/the-king-of-dtc-uses-dynamic-color-to-increase-roas-by-53.html) (10 words) - [Product Feed Management: Optimize for Maximum Ad Performance | Marpipe](/content/blog/product-feed-management-optimize-for-maximum-ad-performance.html): Master product feed management to boost your dynamic product ad campaigns. Ensure accuracy, consistency, and scalability across platforms. 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(399 words) - [Sabo case study | Marpipe](/content/case-studies/sabo/index.html): 100% increase in ROAS for the ultra-trendy SABO brand. (242 words) - [Ad Rank](/content/ad-glossary/ad-rank/index.html): Ad Rank determines which ads win auctions and in what position. Learn the inputs and how creative quality improves rank. (550 words) - [Below the Fold](/content/ad-glossary/below-the-fold/index.html): “Below the fold” is content that appears after scrolling. Learn how to design and measure it for performance. (421 words) - [Simple Modern case study | Marpipe](/content/case-studies/simple-modern-gi6ix/index.html): Simple Modern scales catalog ads to over $100k in spend at 5.33 ROAS (266 words) - [Aspect Ratio Calculator](/content/ad-glossary/aspect-ratio-calculator/index.html): A handy reference for converting between common ad aspect ratios with guidance on fit vs. fill and safe zones. 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(213 words) - [Raymour & Flanigan case study | Marpipe](/content/case-studies/raymour-flanigan/index.html): Raymour & Flanigan displays “Free Delivery” (79 words) - [What is an ad? | Marpipe](/content/blog/what-is-an-ad/index.html): A Definition of the Advertisement (591 words) - [Cozy Earth case study | Marpipe](/content/case-studies/cozy-earth/index.html): Cozy Earth Scales DPA Spend Using Marpipe (130 words) - [How to Use the Facebook Ad Library + 2025 Meta Benchmarks | Marpipe](/content/blog/mastering-the-facebook-ad-library/index.html): Discover how to analyze the Facebook Ad Library to improve creative strategy, with 2025 Meta benchmarks for CPC, CTR, CPM, and creative longevity. 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(1,515 words) - [Marpipe](/content/app/signup/index.html) (26 words) - [Product Feed Optimizations for Catalog Ads](/content/product-optimizations/index.html): Use your performance data to optimize the products that show up in your ads. Marpipe lets you build product sets that automatically eliminate the SKUs that drag down performance so that you can allocate spend where it's most effective. (268 words) - [Marpipe vs Hunch](/content/marpipe-vs-hunch/index.html): Compare Marpipe and Hunch for catalog ads. Marpipe offers flat pricing, feed management, and purpose-built creative tools vs Hunch's media buying focus. (541 words) - [Product Level Video](/content/product-level-video/index.html): Render unique video creative for every SKU in your product catalog so that you can take advantage of product level video across all of your ad channels. 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(3,337 words) - [VTR (View-Through Rate)](/content/ad-glossary/vtr-view-through-rate/index.html): VTR measures how many impressions became video views to a threshold. Learn formula and how creative affects VTR. (573 words) - [Understanding Creative Fatigue and How to Calculate It | Marpipe](/content/blog/understanding-creative-fatigue/index.html): Explore what creative fatigue is, why it undermines ad performance, and how to spot and prevent it. Keep campaigns efficient with Marpipe’s tools. (3,203 words) - [What is Creative Automation? | Marpipe 2025 Guide | Marpipe](/content/blog/what-is-creative-automation/index.html): Discover what creative automation means in 2025. Learn how brands and agencies use it to scale creative production, improve ad performance, and unlock speed and efficiency. 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(493 words) - [Blog](/content/blog/index.html): Marpipe Catalog Blog (1,274 words) - [Motion Graphics](/content/ad-glossary/motion-graphics/index.html): Motion graphics use animation to communicate quickly. Learn when to use motion and how to keep it conversion-focused. (467 words) - [Dayparting](/content/ad-glossary/dayparting/index.html): Dayparting schedules ads to run at specific times or days. Learn when to use it and how to pair with catalog strategies. (463 words) - [Meta Pixel](/content/ad-glossary/meta-pixel/index.html): The Meta Pixel tracks site events for ad optimization. Learn setup, key events, and how to keep catalog performance accurate. (476 words) - [First-Party Data](/content/ad-glossary/first-party-data/index.html): First-party data is information you collect directly from customers. Learn how to collect, consent, and activate it in ads. (457 words) - [What is Dynamic Creative Optimization (DCO)? | Marpipe](/content/blog/what-is-dynamic-creative-optimization-dco/index.html): Dynamic Creative Optimization (DCO) allows you to create custom ad types by combining data & creative assets. Check out our guide to DCO including some of the pitfalls and alternatives to explore. (1,562 words) - [DSP (Demand-Side Platform)](/content/ad-glossary/dsp-demand-side-platform/index.html): A DSP lets advertisers buy ad inventory programmatically across exchanges. Learn how DSPs work and how to use them. (521 words) - [Google Analytics 4 (GA4)](/content/ad-glossary/google-analytics-4-ga4/index.html): GA4 is Google’s event-based analytics. Learn key setup, ecommerce tracking, and how to read catalog performance. (511 words) - [How to Automate Instagram Story Ads from Your Product Feed | Marpipe](/content/blog/how-to-automate-instagram-story-ads-from-your-product-feed.html): See how Marpipe helps automate Instagram Story ads with cleaner feeds, reusable Story templates, and dynamic catalog creative built to scale. (2,141 words) - [DMP (Data Management Platform)](/content/ad-glossary/dmp-data-management-platform/index.html): A DMP collects and organizes audience data for advertising. Learn how it works and how privacy shifts affect DMP use. (513 words) - [Safe Zones (ad design)](/content/ad-glossary/safe-zones-ad-design/index.html): Safe zones are the visible areas that avoid UI chrome and cropping. Learn how to design for safe zones and scale across placements. (583 words) - [The Ultimate Guide to Facebook Ad Testing Tools | Marpipe](/content/blog/guide-to-facebook-ad-testing-tools/index.html): Find the best Facebook ad testing tool to optimize your campaigns and maximize your ROI. (1,826 words) - [Dynamic Creatives](/content/ad-glossary/dynamic-creatives/index.html): Dynamic creatives assemble or swap elements automatically to match users and placements. Learn how to pair DCO with catalog ads for scale and performance. (465 words) - [CTOR (Click-to-Open Rate)](/content/ad-glossary/ctor-click-to-open-rate/index.html): CTOR is an email metric that measures clicks among opens. Learn the formula and how creative/offer framing affects CTOR. (604 words) - [Facebook Product Feed: Complete Guide to Meta Catalog Ads Setup | Marpipe](/content/blog/facebook-product-feed-complete-guide-to-meta-catalog-ads-setup.html): Learn how to create and optimize your Facebook Product Feed for catalog ads. Complete guide to Meta product catalogs with setup instructions, best practices, and troubleshooting tips. (2,567 words) - [What is a Product Feed Specialist? | Marpipe](/content/blog/what-is-a-product-feed-specialist/index.html): Discover the role of a Product Feed Specialist in ecommerce. Learn why they are essential for managing and optimizing product data, powering catalog ads, and driving performance. (2,122 words) - [Custom Audience](/content/ad-glossary/custom-audience/index.html): A custom audience is built from your own data (site events, CRM). Learn how to build and use them with catalog ads. (453 words) - [CTV Catalog Ads](/content/ad-glossary/ctv-catalog-ads/index.html): CTV catalog ads bring product feeds to connected TV. Learn how they work, what to show, and how to measure. (479 words) - [CTR (Click-Through Rate)](/content/ad-glossary/ctr-click-through-rate/index.html): CTR is the percentage of impressions that become clicks. Learn the formula, drivers of CTR, and how creative/feed improvements lift it. (454 words) - [Conversion Pixel](/content/ad-glossary/conversion-pixel/index.html): A conversion pixel fires when a key action happens (purchase, lead). Learn setup and best practices. (516 words) - [Best Aspect Ratio for YouTube Ads](/content/ad-glossary/best-aspect-ratio-for-youtube-ads/index.html): Learn when to use 9:16 for Shorts and 16:9 for in‑stream YouTube ads, plus how to cross-format. (553 words) - [Campaign Budget Optimization (CBO)](/content/ad-glossary/campaign-budget-optimization-cbo/index.html): CBO allocates budget across ad sets automatically. Learn when to use CBO, how to structure campaigns, and how catalogs affect it. (559 words) - [Convert Aspect Ratios Without Cropping](/content/ad-glossary/convert-aspect-ratios-without-cropping/index.html): Learn non-destructive ways to convert creative between 1:1, 4:5, 9:16, and 16:9 using fit, padding, and background extension. (501 words) - [CPV (Cost Per View)](/content/ad-glossary/cpv-cost-per-view/index.html): CPV is what you pay per counted video view. Learn view definitions, how creative impacts CPV, and when to optimize beyond views. (467 words) - [Ad Copy](/content/ad-glossary/ad-copy/index.html): Ad copy is the message in your ads. Learn how to write hooks and headlines that increase clarity, CTR, and conversions. (617 words) - [Feature | Video AI](/content/features/video-ai/index.html) (33 words) - [TikTok Product Feed: Complete Guide to TikTok Shopping & Catalog Ads | Marpipe](/content/blog/tiktok-product-feed-complete-guide-to-tiktok-shopping-catalog-ads.html): Learn how to create and optimize TikTok product feeds for TikTok Shopping and catalog ads. Complete setup guide with best practices for reaching younger, trend-conscious shoppers. (1,839 words) - [CPI (Cost Per Install)](/content/ad-glossary/cpi-cost-per-install/index.html): CPI measures what you pay per app install. Learn the formula, how creatives drive CPI, and when to optimize to downstream events. (484 words) - [Brand Lift](/content/ad-glossary/brand-lift/index.html): Brand lift measures changes in awareness, recall, or consideration after ad exposure. Learn how to run and read brand lift. (475 words) - [Best Aspect Ratio for TikTok Ads](/content/ad-glossary/best-aspect-ratio-for-tiktok-ads/index.html): Learn the best TikTok ad aspect ratio and why 9:16 native vertical consistently outperforms letterboxed formats. (508 words) - [CAC (Customer Acquisition Cost)](/content/ad-glossary/cac-customer-acquisition-cost/index.html): CAC measures what you spend to acquire a customer. Learn the formula, targets, and how creative/feed quality lowers CAC. (485 words) - [Broad Audience](/content/ad-glossary/broad-audience/index.html): Broad audience targeting lets platforms find buyers without interests. Learn how to use it with strong creative and catalogs. (525 words) - [Built-in DPA Overlay Frames on Meta | Marpipe](/content/blog/using-built-in-dpa-overlays-on-meta/index.html): Unlock more powerfuly dynamic product ads on Facebook & Instagram by understanding the capability differences between Enriched Catalogs and overlay frames in Meta. (956 words) - [What is an ASIN? Guide to Amazon’s ASIN Numbers | Marpipe](/content/blog/what-is-an-asin-guide-to-amazons-asin-numbers/index.html): Learn what an ASIN is on Amazon, how it differs from SKUs and UPCs, where it matters in advertising and catalog management, and seller best practices for 2026. (1,275 words) - [Bid Strategy](/content/ad-glossary/bid-strategy/index.html): Bid strategy sets how platforms value conversions (ROAS targets, CPA targets). Learn how to choose and adjust for profit. (516 words) - [Behavioral Targeting](/content/ad-glossary/behavioral-targeting/index.html): Behavioral targeting uses actions and signals to reach people more likely to convert. Learn how to apply it with catalog ads. (504 words) - [Best Aspect Ratio for LinkedIn Ads](/content/ad-glossary/best-aspect-ratio-for-linkedin-ads/index.html): See the best LinkedIn ad aspect ratios for single image and video, plus how to keep B2B messaging legible on mobile. (533 words) - [Aspect Ratio Safe Zones by Platform](/content/ad-glossary/aspect-ratio-safe-zones-by-platform/index.html): Keep text and logos out of UI overlays. See common safe-zone guidance for 9:16, 4:5, 1:1 across major platforms. (588 words) - [The Complete Guide to Shopping Ads in 2025: Maximizing Sales Across Social Platforms | Marpipe](/content/blog/what-are-shopping-ads/index.html): Shopping ads are more than just product listings in 2025. They’re dynamic, data-driven, and built for engagement. Learn how to optimize shopping ads across Meta, Pinterest, TikTok, and Snapchat. (1,319 words) - [AFOV (Average Frequency of View)](/content/ad-glossary/afov-average-frequency-of-view/index.html): AFOV measures how often people see your ads on average. Learn how to use frequency caps, creative rotation, and catalog ads to manage AFOV. (554 words) - [Attribution](/content/ad-glossary/attribution/index.html): Attribution assigns credit to touchpoints that drive conversions. Learn models, pitfalls, and how to read catalog ad impact. (533 words) - [Ad Exchange](/content/ad-glossary/ad-exchange/index.html): An ad exchange is a digital marketplace where buyers and sellers trade ad inventory in real time. Learn how it works and why it matters. (606 words) - [Top 5 DataFeedWatch Alternatives for 2026 | Marpipe](/content/blog/datafeedwatch-alternatives/index.html): Looking for DataFeedWatch alternatives in 2026? Here’s a practical breakdown of feed management tools and which teams they actually work best for. (1,719 words) - [What are TikTok Catalog Ads? | Marpipe](/content/blog/what-are-tiktok-catalog-ads/index.html): Learn how TikTok Catalog Ads revolutionize product advertising, making it easier for ecommerce brands to scale and automate video content. (974 words) - [3:2 Aspect Ratio](/content/ad-glossary/3-2-aspect-ratio/index.html): Learn when 3:2 shines for photography-first ads, plus guidance on adapting to social feed formats without losing composition. (584 words) - [Aspect Ratio Optimization](/content/ad-glossary/aspect-ratio-optimization/index.html): Aspect ratio optimization means exporting the right sizes (1:1, 4:5, 9:16) for each placement. Learn how to systemize it with templates. 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(1,880 words) - [9:16 Aspect Ratio (Vertical)](/content/ad-glossary/9-16-aspect-ratio-vertical/index.html): Learn when to use 9:16 vertical for full-screen placements like Reels, Stories, Shorts, and TikTok, plus safe-zone tips. (560 words) - [Ad Creative Automation](/content/ad-glossary/ad-creative-automation/index.html): Ad creative automation uses templates and data to generate many ad variants quickly. Learn how it works and when to use it. (601 words) - [ACOS (Advertising Cost of Sale)](/content/ad-glossary/acos-advertising-cost-of-sale/index.html): ACOS measures ad spend as a percentage of attributed revenue. Learn the formula, targets, and how catalog ads and feed quality influence ACOS. (601 words) - [8 Most Popular Google Ads Campaign Structures (Pros and Cons) | Marpipe](/content/blog/google-ads-campaign-structure/index.html): Compare 8 Google Ads account structures by control, data needs, and upkeep, with a framework to choose the right one for your traffic and budget. 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(1,173 words) - [2:3 Aspect Ratio (Pinterest)](/content/ad-glossary/2-3-aspect-ratio-pinterest/index.html): Learn when to use 2:3 vertical for Pinterest and how to adapt creative for legibility and saves. (557 words) - [How Are E-Commerce Brands Using AI to Scale Ads & Drive More Revenue | Marpipe](/content/blog/how-are-e-commerce-brands-using-ai-to-scale-ads-drive-more-revenue.html): A breakdown of specific AI tools and tactics powering ecommerce ad accounts in 2026, with brand examples and how each one actually works under the hood. (2,043 words) - [Top 5 Genus Ads Alternatives | Marpipe](/content/blog/genus-ads-alternatives/index.html): Exploring Genus Ads alternatives? Discover the top five options for catalog-first advertisers in 2025. See how platforms compare and why Marpipe is the leading feed-first solution. (1,746 words) - [What is Creative Intelligence? | Marpipe](/content/blog/what-is-creative-intelligence/index.html): The Traditional Definition and a Data-Driven Update (677 words) - [2:1 Aspect Ratio](/content/ad-glossary/2-1-aspect-ratio/index.html): See when 2:1 wide creative works in B2B feeds and banners, and how to preserve legibility on mobile. (567 words) - [16:9 Aspect Ratio (Landscape)](/content/ad-glossary/16-9-aspect-ratio-landscape/index.html): See when to use 16:9 landscape for YouTube, CTV, and site placements, with tips to avoid letterboxing in feeds. 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(1,951 words) - [8 High-Converting Dynamic Product Ads (DPA) Examples | Marpipe](/content/blog/dynamic-product-ad-examples-that-actually-convert/index.html): See the eight dynamic product ad setups that outperform plain catalog tiles, from retargeting carousels to price-drop triggers, and why each converts. (2,175 words) - [Boost Your E-commerce Sales with Facebook Dynamic Product Ads - DPA in 2025 | Marpipe](/content/blog/facebook-dpa-ads/index.html): Boost e-commerce sales with Facebook Dynamic Product Ads in 2025. Get expert tips from Marpipe to create high-converting campaigns and maximize your ROI. (1,753 words) - [Getting Started with Catalog Ads on Facebook | Marpipe](/content/blog/getting-started-with-catalog-ads/index.html): How can catalogs help you to bring in more customers? Here go through everything you need to know to get started with catalog ads on Facebook. 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(164 words) - [Feature | Countdown Clocks](/content/features/countdown-timer-catalog-ads/index.html): Add a Countdown Timer to Catalog Ads — Create Real Urgency (1,045 words) - [Marpipe VS Socioh](/content/marpipe-vs-socioh/index.html): Compare Marpipe and Socioh for catalog ads. Self-serve platform with built-in feed management vs agency-style service. See why top brands switched to Marpipe. (483 words) - [Quality Score](/content/ad-glossary/quality-score/index.html): Quality Score estimates the relevance/expected CTR of your ad and landing page. Learn how creative/feed improvements lift it. (517 words) - [Video Completion Rate (VCR)](/content/ad-glossary/video-completion-rate-vcr/index.html): VCR measures how many viewers finish your video. Learn the formula and how hooks, pacing, and length impact VCR. (601 words) - [Feed Auditor](/content/feed-auditor/index.html): Free product feed auditor. Drop a CSV or paste a feed URL to score your catalog across Meta, Google, Snap, Pinterest, TikTok, Axon, and Reddit — required coverage, recommended fields, field utilization quality, and ranked recommendations. (60 words) - [Budget Calculator](/content/budget-calculator/index.html): Marpipe budget calculator — find out how much to spend to identify your best performing ad. (184 words) - [Enterprise Pricing Calculator](/content/enterprise-pricing-calculator/index.html) (71 words) - [We're Hiring](/content/careers/index.html): Come work with the best of the best on the creative data revolution! Gain specialized knowledge in marketing, adtech, and the application of science to art for the goal of growth. (93 words) - [TikTok Pixel](/content/ad-glossary/tiktok-pixel/index.html): The TikTok Pixel tracks site actions for optimization and attribution. Learn setup, key events, and best practices. (505 words) - [ROAS Goal Optimization](/content/ad-glossary/roas-goal-optimization/index.html): Learn how ROAS goal optimization works, how to set targets that reflect your margins, and how catalog ads and feed enrichment help you reach them. (664 words) - [SKU](/content/ad-glossary/sku/index.html): An SKU is an internal product identifier used for inventory and catalogs. Learn how to use SKUs consistently in feeds. (471 words) - [Newsletter sign up page](/content/newsletter-sign-up-page/index.html): Join over 10,000 marketers in The Catalog Cult newsletter. Get exclusive tactics, best practices, and insights on catalog ads and DPA delivered weekly. (100 words) - [TACOS (Total Advertising Cost of Sale)](/content/ad-glossary/tacos-total-advertising-cost-of-sale/index.html): TACOS is total ad spend as a percentage of total revenue. Learn how to calculate TACOS and use it with ACOS, ROAS, and POAS. (521 words) - [Video Advertising](/content/ad-glossary/video-advertising/index.html): Video advertising uses motion to communicate fast. Learn formats (pre/mid/post, outstream, reels) and how to design for performance. (551 words) - [Template-Based Advertising](/content/ad-glossary/template-based-advertising/index.html): Template‑based advertising uses designs that pull product data to generate many variants quickly. Learn how to do it well. (460 words) - [Post-Roll](/content/ad-glossary/post-roll/index.html): Post-roll ads appear after video content finishes. Learn when to use them and how to design for recalls and offers. (541 words) - [Programmatic Advertising](/content/ad-glossary/programmatic-advertising/index.html): Programmatic advertising uses automated auctions to buy ad inventory. Learn how it works and how product feeds extend performance beyond social. (538 words) - [Feature | Text AI](/content/features/text-ai/index.html) (201 words) - [SSP (Supply-Side Platform)](/content/ad-glossary/ssp-supply-side-platform/index.html): An SSP helps publishers sell ad inventory programmatically. Learn how SSPs connect to exchanges and DSPs. (456 words) - [Raw Catalog Ads](/content/ad-glossary/raw-catalog-ads/index.html): Raw catalog ads show product images without custom templates. Learn when to use them and when to upgrade. (488 words) - [ROI (Return on Investment)](/content/ad-glossary/roi/index.html): ROI measures net return relative to total investment. Learn how to calculate marketing ROI and improve it with feed quality and catalog ad creative. (498 words) - [Product Attributes](/content/ad-glossary/product-attributes/index.html): Product attributes describe each SKU in your feed. Learn which attributes matter, how to enrich them, and how they improve catalog ad performance. (661 words) - [RTB (Real-Time Bidding)](/content/ad-glossary/rtb-real-time-bidding/index.html): RTB is the auction process that matches bids to impressions in milliseconds. Learn how it works and why it matters. (489 words) - [Reach](/content/ad-glossary/reach/index.html): Reach counts the number of unique people who saw your ad. Learn how to read reach with frequency and optimize coverage. (481 words) - [Product Recommendation Engine](/content/ad-glossary/product-recommendation-engine/index.html): A recommendation engine suggests products based on behavior and attributes. Learn how to use it with catalog ads and landing pages. (493 words) - [Thumbstop](/content/ad-glossary/thumbstop/index.html): A thumbstop is the moment your ad stops the scroll. Learn how hooks, motion, and product clarity create thumbstops. (509 words) - [Pre-Roll](/content/ad-glossary/pre-roll/index.html): Pre-roll ads play before video content. Learn how to design pre-roll that earns attention immediately. (584 words) - [Product Catalog](/content/ad-glossary/product-catalog/index.html): A product catalog is a structured list of SKUs and attributes. Learn why clean catalogs drive performance across channels. (521 words) - [Product Set](/content/ad-glossary/product-set/index.html): Product sets group SKUs for targeting and reporting. Learn how to build sets by category, margin, and lifecycle to improve performance. (530 words) - [Feature | Image AI](/content/features/image-ai/index.html) (135 words) - [Enriched Catalogs Examples Library](/content/enriched-catalogs-library/index.html): Trigger your inspiration with these examples of well designed enriched catalogs for DPA. (6,098 words) - [What Are Retargeting Ads? | Marpipe](/content/blog/what-are-retargeting-ads/index.html): Read our guide on retargeting ads to find out what they are and why you should leverage them to improve your marketing campaign. (1,510 words) - [Programmatic Buying](/content/ad-glossary/programmatic-buying/index.html): Programmatic buying automates the purchase of ad inventory using software. Learn how it works and how to get started. (471 words) - [POAS](/content/ad-glossary/poas/index.html): Learn what POAS (Profit on Ad Spend) means, how to calculate it, and how to improve it with product feed quality, creative testing, and catalog ads. (614 words) - [Frequency](/content/ad-glossary/frequency/index.html): Frequency is the average number of times a person saw your ad. Learn how to manage it to prevent fatigue. (469 words) - [Multi-Advertiser Ads](/content/ad-glossary/multi-advertiser-ads/index.html): Multi-advertiser ads show multiple brands/products in one placement. Learn how they work and how to stand out. (511 words) - [OTT (Over-The-Top)](/content/ad-glossary/ott-over-the-top/index.html): OTT refers to streaming content delivered over the internet. Learn how OTT ads work and how they relate to CTV and catalog creative. (520 words) - [Outstream Video](/content/ad-glossary/outstream-video/index.html): Outstream video plays in non-video placements (in-article, in-feed). Learn how to design and measure it. (477 words) - [Net Revenue](/content/ad-glossary/net-revenue/index.html): Net revenue is gross revenue minus returns, discounts, and allowances. Learn how it connects to marketing metrics. (558 words) - [Mid-Roll](/content/ad-glossary/mid-roll/index.html): Mid-roll ads appear during video content. Learn when they work and how to design for attention. (576 words) - [Native Advertising](/content/ad-glossary/native-advertising/index.html): Native advertising matches the form and function of the platform. Learn how to design native ads that convert. (548 words) - [LTV (Lifetime Value)](/content/ad-glossary/ltv-lifetime-value/index.html): LTV estimates the revenue you’ll earn from a customer over time. Learn how to use LTV to set CAC and ROAS goals. (471 words) - [Lookalike Audience](/content/ad-glossary/lookalike-audience/index.html): A lookalike audience finds new people similar to your best customers. Learn seeds, sizes, and how to pair with catalog ads. (486 words) - [Impressions](/content/ad-glossary/impressions/index.html): Impressions count how many times an ad was served. Learn how to read impressions alongside reach and CTR for signal, not vanity. (612 words) - [MER (Marketing Efficiency Ratio)](/content/ad-glossary/mer-marketing-efficiency-ratio/index.html): MER is total revenue divided by total marketing spend. Learn how to use MER alongside ROAS/POAS for better decisions. (622 words) - [Landing Page](/content/ad-glossary/landing-page/index.html): A landing page is where ad traffic arrives. Learn structure, message match, and how to improve conversion for catalog traffic. (597 words) - [Hold Rate](/content/ad-glossary/hold-rate/index.html): Hold rate is how long viewers keep watching your video. Learn how hooks, pacing, and product clarity improve retention. (519 words) - [Negative Keywords](/content/ad-glossary/negative-keywords/index.html): Negative keywords exclude unwanted queries in search campaigns. Learn how to build lists and keep them updated. (508 words) - [Interest Targeting](/content/ad-glossary/interest-targeting/index.html): Interest targeting reaches people based on declared or inferred interests. Learn how to use it with strong creative and catalog ads. (507 words) - [CPM (Cost Per Mille/Thousand Impressions)](/content/ad-glossary/cpm-cost-per-mille-thousand-impressions/index.html): CPM is what you pay per 1,000 impressions. Learn the formula, drivers of CPM, and how creative/feed inputs affect it. (485 words) - [Google Tag Manager (GTM)](/content/ad-glossary/google-tag-manager-gtm/index.html): GTM manages tags without code deploys. Learn containers, triggers, variables, and how to implement ecommerce events. (498 words) - [Facebook Business Manager](/content/ad-glossary/facebook-business-manager/index.html): Business Manager (Meta) organizes ad accounts, pixels, catalogs, and permissions. Learn setup and best practices. (500 words) - [Creative Discovery](/content/ad-glossary/creative-discovery/index.html): Creative discovery is the process of exploring concepts and variations to find winners. Learn how to systemize it with catalogs. (596 words) - [Catalog Cult](/content/ad-glossary/catalog-cult/index.html): Catalog Cult is a community and newsletter for brands running catalog ads. Learn focus areas and who should join. (569 words) - [BFCM (Black Friday Cyber Monday)](/content/ad-glossary/bfcm-black-friday-cyber-monday/index.html): BFCM is the peak promo period for ecommerce. Learn how to prep feeds, templates, and product sets to win the season. (520 words) - [Call to Action (CTA)](/content/ad-glossary/call-to-action-cta/index.html): A CTA tells people what to do next. Learn how to write and place CTAs in ads and landing pages for higher conversion. (569 words) - [CPC (Cost Per Click)](/content/ad-glossary/cpc-cost-per-click/index.html): CPC is what you pay per click. Learn the formula, drivers of CPC, and how creative/feed quality lowers CPC. (484 words) - [Catalog Sales](/content/ad-glossary/catalog-sales/index.html): Catalog sales are purchases generated by catalog (product) ads. Learn how to structure, measure, and improve them. (603 words) - [Conversion API (CAPI)](/content/ad-glossary/conversion-api-capi/index.html): Conversion API sends conversions from your server to platforms. Learn setup, deduplication with Pixel, and event quality. (486 words) - [Catalog Creative](/content/ad-glossary/catalog-creative/index.html): Catalog creative uses templates and product data to generate on-brand, high-performing product ads. Learn components and best practices. (621 words) - [CPL (Cost Per Lead)](/content/ad-glossary/cpl-cost-per-lead/index.html): CPL measures how much you pay per lead. Learn the formula, how to define a qualified lead, and creative/feed tactics to lower CPL. (505 words) - [Bumper Ads](/content/ad-glossary/bumper-ads/index.html): Bumper ads are short (often 6s) non-skippable video ads. Learn how to make them clear and product-forward. (475 words) - [Conversion Funnel](/content/ad-glossary/conversion-funnel/index.html): The conversion funnel describes stages from awareness to purchase. Learn how catalog ads support each step. (502 words) - [CPA (Cost Per Acquisition)](/content/ad-glossary/cpa-cost-per-acquisition/index.html): CPA measures how much you pay for a conversion. Learn the formula, pitfalls, and how creative/feed changes lower CPA. (398 words) - [Best Aspect Ratio for Pinterest Ads](/content/ad-glossary/best-aspect-ratio-for-pinterest-ads/index.html): Learn the best Pinterest ad aspect ratio and how to design vertical creative that earns saves and clicks. (528 words) - [Best Aspect Ratio for Snapchat Ads](/content/ad-glossary/best-aspect-ratio-for-snapchat-ads/index.html): Learn the best Snapchat ad aspect ratio and how to design high-impact 9:16 creative that fits UI safe zones. (469 words) - [Blended ROAS](/content/ad-glossary/blended-roas/index.html): Blended ROAS uses total revenue over total ad spend across channels. Learn how to calculate and use it without hiding problems. (470 words) - [This bus is OurBus, from Dallas, Texas to the New York island | Marpipe](/content/blog/this-bus-is-your-bus-this-bus-is-my-bus-from-dallas-texas-to-the-new-york-island.html): OurBus-Your Ride. The Smarter Commute. (211 words) ## Resources - [Full Page Index](/index.html): Browse all cached pages with rich metadata - [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines - [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery - [Robots.txt](/robots.txt): Crawler directives